Lainie Cassel has over 15 years of competitive swimming experience, including 4 years at the NCAA level and 4 years at one of the top high school swim teams in the country. She has been lucky to have had some of the best teammates and coaches the sport has to offer. 

She also has over 10+ years of experience teaching children (from beginning toddlers to elite competitive age group swimmers) and adults looking to improve technique and endurance. In New York City, she worked at JackRabbit Sports as an instructor for adult triathletes and for multiple middle and high school swim teams. 

She currently resides in Portland, Oregon where she trains powerlifting at Kabuki Strength Lab and Brazilian Jiu Jitsu/Mixed Martial Arts at Gracie Barra Portland. Her diverse background as a multi-sport athlete has given her unique knowledge of movement, posture and balance that she incorporates into her lessons. This is a key aspect of her instruction because it allows for the skills she teaches to apply both in and out of the water. 

Lainie offers both local and remote coaching. For more information, please email: CoachLainie@gmail.com. 


Lainie is very professional and has done an incredible job coaching our 11 year old daughter. Our daughter went from wanting to quit her swim club to now having confidence and enthusiasm in the water. Lainie has helped my daughter improve her strokes and feel more confident in the pool. She is also very responsive in addressing any questions we’ve had. My daughter looks forward to her weekly sessions and really enjoys them. I highly recommend Lainie!
— Karen
Coach Lainie is terrific! I have great confidence in her knowledge and experience. On my first session I greatly benefitted from her full-spectrum approach, coaching me on everything from proper breathing and posture to good form and balance to out-of-pool training. She also followed up with reminders of what we had covered and links to resources. As one just starting out developing my athletic swimming capabilities I’m excited to have her thorough coaching to keep me on the right track (or, in the right lane).
— Leo
Lainie is a very straight forward, no-nonsense teacher. Her explanations are always clear and her instructions are easy to follow. Plus she’s personable and fun to work with. It’s been a great experience!
— Cecelia
Coach Lainie really helped my swimmer by breaking down each aspect of her stroke and going through them in a very detailed manner. She focuses on everything from breathing to stroke technique! Would recommend to any swimmer.
— Jung
Lainie was very quick in responding to all my messages. Her swimming instructions were very clear and helpful, I definitely learned a lot from just the first session. She was also patient and pleasant to work with. I would recommend Lainie to anyone from any age and experience level.
— Minna